Not sure where to start? Try a few scents before committing to a full bottle.
Shop the Discovery Set — £9.99Walk into any fragrance conversation and you will hear three terms come up again and again, perfume oil, eau de parfum and eau de toilette. They are not just words on a bottle. Each one behaves differently on the skin, lasts a different length of time, and suits a different kind of moment. Here is how they really compare, and how to choose the right one for you.
The short version, if you are pressed for time. A perfume oil is an alcohol free, oil based concentrate you dab onto the skin, and it lasts at least 12 hours, easily a full day. An eau de parfum is alcohol based, projects more strongly, and lasts around 6 to 10 hours. An eau de toilette is lighter and fresher, fading sooner at about 3 to 5 hours. We make both perfume oils and eau de parfum, so here is an honest look at how they differ.
The quick comparison
| Type | Base | Concentration | Longevity | Projection | Best for |
|---|---|---|---|---|---|
| Perfume oil | Oil, alcohol free | High | At least 12 hours | Close to the skin | Daily wear, sensitive skin, longevity |
| Eau de parfum | Alcohol | 15 to 20% | 6 to 10 hours | Strong | Evenings, occasions, presence |
| Eau de toilette | Alcohol | 5 to 15% | 3 to 5 hours | Light | Hot weather, a fresh daytime lift |
Perfume oil, close and long lasting
A perfume oil is fragrance carried in an oil base rather than alcohol, and you apply it by the dab instead of spraying. Because there is no alcohol to evaporate, it does not flare up and then fade in the first hour the way many sprays do. It warms with your skin and releases slowly, which is why our oils wear at least 12 hours. It stays close to the body too, so it reads as a personal scent that people notice when they are near you rather than from across the room.
Oils also tend to suit anyone who finds alcohol sprays sharp or drying, and the concentrated format means a small 10ml bottle lasts a surprisingly long time. If you want to explore them, the full range of alcohol free perfume oils is a good place to begin, and a discovery set lets you try a few first.
Eau de parfum, presence and projection
An eau de parfum holds a high concentration of fragrance in an alcohol base. The alcohol lifts the scent off the skin, so it projects further and makes more of an entrance. It lasts around 6 to 10 hours and comes into its own in the evening, in cooler weather, and on occasions where you want the fragrance to be felt. Our Exotic Oud is an eau de parfum built on saffron, rose and deep oud, and it carries beautifully once the sun goes down.
Eau de toilette, light and fresh
An eau de toilette is more diluted again. It feels airy and easy, which makes it lovely on a hot day or as a quick refresh, though it does not stay long. Three to five hours is typical, and you will probably want to top it up through the day. Of the three, it is the most casual.
So which one is right for you?
It comes down to what you want from the scent. If you want it to last all day and stay close, reach for a perfume oil. If you want to be noticed at an event or on a night out, an eau de parfum will serve you better. For something light on a warm afternoon, an eau de toilette does the job. And if your skin is easily dried or irritated, the alcohol free oil is the gentlest of the three.
Many people simply keep two, an oil for everyday and an eau de parfum for occasions. You can also wear them together. Apply the oil first, then spray the eau de parfum over the top, and the oil gives those alcohol based notes something to hold onto so the whole thing lasts longer.
Common questions
Is perfume oil stronger than eau de parfum? It is more concentrated and lasts longer on the skin, but it projects less. An eau de parfum smells stronger to the people around you, while an oil smells stronger to you, for longer.
Does perfume oil really last longer? Yes. Our oils wear at least 12 hours against 6 to 10 for an eau de parfum, because there is no alcohol to evaporate away.
Are oils better for sensitive skin? Often, since there is no denatured alcohol to dry or sting. Our guide to alcohol free perfume goes into more detail.
Once you know which format suits you, the rest is just finding the scent you love. Start with a discovery set if you would rather try before you commit.